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Strategic Management And Planning

Strategic Marketing and Planning Strategic Marketing Management w The mark of an excellent company is how it responds to a continuously changing environment w Benefits of planning n n n n n management becomes proactive facilitates integration communicates management intent ensures activities are goal-oriented monitor progress towards goals Strategic Planning w Strategic planning is the managerial process of developing and maintaining a viable fit between the organisation’s objectives and resources, and its changing market opportunities w The aim of strategic planning is to shape and reshape the company’s businesses and products to produce satisfactory profits and growth Planning hierarchy Three levels: w Corporate strategic plan w Strategic Business

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